James Wilding's Weblog

The thing about productivity is, knowing the word and saying you want it isn’t enough. Even feeling productive isn’t always enough, unless you have some control over what it is that you’re producing. Cows are productive — plenty of milk — but you don’t see them winning business awards.

The key to being productive is knowing what you want to do. That simple. Once you have that knowledge, you’ll naturally find ways to reach your goal: if you decide to learn to drive, next thing you know you’ll be booking some driving lessons. You just need to make a clear decision!

This is the nature of the human mind, and you don’t need a book or a theory or a psychology degree to make it work. Motivation comes first: everything else will happen by itself.