Internet Electioneering

A quote from Labour’s Douglas Alexander, on consulting with the US Democrats about Labour’s election campaign:

“[We expected them to tell us] modern campaigning begins and ends with the internet. Actually, they said this is about peer-to-peer communication — the internet just gives you new ways of having that conversation.”

The internet really is just a communication tool: one day (soon) it will be as all-pervasive, and as universally accepted, as the telephone.