Ethical SEO
Search Engine Optimisation is one area of website technology that seems to evoke naked desperation in the people who practice it — some will do anything to get that top spot on Google.
But desperation in SEO brings the same results as desperation in banking. If you invest too heavily, or construct elaborate schemes to inflate your income (I’m looking at you, US sub-prime mortgage sector), then ultimately the whole thing will blow up in your face and you’ll be worse off than when you started.